China LED display market opportunities and challenges co-exist

LED display applications gradually increased. Currently, LED has been widely used in banks, railway stations, advertising, stadiums being. Monochrome display from the traditional static display into a full-color video display.
In 2006, China's LED display market demand amounted to 4.05 billion yuan, up 25.1% over 2005, of which the amount of demand for full color display 17.1 billion, accounting for 42.2% of the overall market, the demand for places in the two-color display Second, the demand amounted to 1.63 billion yuan, accounting for 40.2% of the overall market, due to cheaper monochrome display unit, the demand amounted to 710 million yuan.

Engineering properties of the LED display clear LED display in the process of project implementation issues often need to face the back section. Because sports stadiums are government class project, funding is relatively abundant, so the LED display manufacturers face pressure to lower remittances. The LED display with important application is the field of advertising, because of uneven economic strength of the project investors, and fund the construction of the project investors LED advertising display screen is mainly dependent on advertising costs to maintain the normal operation of enterprises, while the latter investors access to the flexibility of LED display advertising is relatively large, the investor can not guarantee that sufficient funds are sufficient, LED display manufacturers in the ad project under pressure to larger remittances. Meanwhile, many Chinese LED display manufacturer, some enterprises to compete for market share, at the price war tactics used in the project bidding process, the subject of emerging low-cost grab the phenomenon of competition among enterprises increasing pressure. In order to ensure the healthy development of enterprises, remittances reduce the risk of facing enterprises, reduce bad debts, the number of bad loans, at present, the domestic production of some major enterprises in the LED display advertising, to undertake projects, and more to adopt a more cautious approach.
China will become the main production site
Currently, domestic enterprises engaged in the production of large LED display, while the LED display by the high price of foreign influence in China, mostly on the LED display market, domestic enterprises. At present, local LED display manufacturers in addition to supply domestic demand, but also keep the products are exported to foreign markets. In recent years, under cost pressure, some well-known international LED display enterprises have gradually moved their production bases in China, such as Pakistan set up a display in the Beijing production base, Lighthouse also has a production base in Huizhou, Daktronics, Rhine Castle have set up production facilities in the country. And Mitsubishi have not yet entered the Chinese market display manufacturers, but also optimistic about the prospects for the domestic market into the domestic market, as the international production giant LED display constantly shift their production bases to China, coupled with large number of domestic LED display local enterprises, China is becoming a major production base for LED display.