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Traditional industries so far, is the general trend to upgrade. How transfer? Which turn? This is the transformation of every entrepreneur determined to think about.
Park in Hangzhou, the drain, a company called "sea whale photoelectric" enterprises in transformation and upgrading of the road, showing a "just take poured drink," the expert eye to "beyond the pale," the spirit, humbly visited industry experts, decided to focus shifted to the cause of flat panel display, semiconductor lighting (led)-based optoelectronics industry.
Today, Xiaoshan Development Zone, the main road - the road Hongda has lit the "whales" production of LED lights; next month to "whales" name will also be available in the LCD TV ... ...
Cement products from the optoelectronic industry turned to a low-carbon
In recent years, low-carbon economy, green economy has become the focus of the community. This is undoubtedly energy saving LED lighting industry offers great opportunities, optoelectronics industry has thus been referred to as "the most promising 21 sunrise industry."
New City is located in Hangzhou Jiangdong whales Optoelectronics Technology Co., Ltd., is such a professional production of LED epitaxial wafers and chips and the application of high-tech manufacturing enterprises. But two years ago, this high-tech enterprises of the family Shijian Jiang, but it is a local company called "Money Macro" person in charge of the concrete products business.
Speaking of money, macro Cement Products Co., Ltd., famous in the local or small. Red Ken, this farm is located in Xiaoshan companies involved from the beginning of 1998 to the cement products industry, has since been fought in this traditional industry for 10 years. Peak, the annual output value of more than 2 million.
However, the macroeconomic impact of the cement products industry by large, especially in these years, the Yangtze River Delta region close to saturation capacity of cement products, sales decreased signs of convergence has emerged, corporate profit margins are smaller. Faced with this situation, companies began to consider restructuring.
In 2007, Shi Jianjiang first contact to the LED products. The energy saving effect of the semiconductor light source is incandescent lamp 8 times, the general fluorescence energy-saving lamps of 2 times. If you replaced all the lights in China LED, to save the country a year of electricity for lighting, at least 2.5 is worth a generating capacity of Three Gorges Hydropower Station.
"The United States, the EU has promulgated the regulations, mandatory phase-out of incandescent and fluorescent energy saving lamps. China has also focused on creating a low carbon economy." Shi Jianjiang that, LED lighting, photovoltaic industry will be promising mainly, he resolutely decided to low-carbon, environmentally friendly Photoelectric industry to enter.
He visited the Chinese Academy of Sciences through the introduction of professionals, spent more than two years, and finally from the tradition of mutual non-intersection of the cement products industry turned to the emerging LED optoelectronic industry.
Into the core areas
To fight the flagship enterprise of domestic LED
LED is a kind of energy into visible light to the semiconductor, with energy saving, environmental protection, three advantages of long life, known as the Edison invented the electric light, following the field again after the new revolution.
LED industry chain is divided into three phases on the middle and lower reaches, upstream substrates and epitaxial wafers for the production, midstream and packaging for chip production and downstream applications in the design and manufacturing. Over the years, the development of the domestic LED industry, mainly concentrated in the lower part of package testing and application, the substrate material and wafer production, chip production components are rarely involved, these core areas of technology monopolized by a few multinational corporations.
"The next few years, LED will become increasingly fierce competition in the industry, who mastered the core technology will come to have a cost advantage." Shijian Jiang said that technical and cost competition, the final analysis, talent competition. Sea Whale practice is well-known universities and with the Institute of Semiconductors, Chinese Academy of Sciences to carry out technical cooperation, the introduction of talents in the field of optoelectronics research and development of core technologies with independent intellectual property rights. At the same time, sea whales also co-taught a class in Xiaoshan fourth vocational high school, training LED professionals.
"2010 whales to do three things, one is to build a machine with a TV brand whales height and depth. Estimated that next month, the market can be purchased for 'whales' brand of LCD TV. The second is to integrate the upstream resources whales Optoelectronics, LED backlighting for the whole television manufacturers to provide packaging services. Also, to do bigger and stronger LED chips, LED lighting for the lower reaches of whales and LED LCD modules provide superior resources. "Shi Jianjiang said that the current sea whale has been with the production of epitaxial, chip, package, LED Applications (LED lights, backlight), and other products, the basic open up the upstream and downstream industries, competition in the market played a industry chain cluster advantage and cost advantage.
In February this year, whales Optoelectronics announced full line of LED chip and LCD module production, the chip with an annual output 100KK, produce 50 million LCD modules. "This year our goal is to achieve output of 10 billion yuan, and strive to build in the next few years, become the flagship LED business." Shi Jianjiang confidence.
LED Lighting "zero down payment" to open markets
Data show that gave the 2008 Beijing Olympic Games to bring LED lighting industry by 50 billion business opportunities. The Shanghai World Expo put on the LED lighting is as high as 10 million. Expo Center floodlights, underground logo lights, bar a museum display, the region of direction within the card ... ... Expo LED lighting accounts for almost the entire Expo landscape lighting by half. LED products are environmentally friendly, low-carbon at the Shanghai Expo theme of a wide range of applications, showing good prospects for the development of the industry. Is expected as early as 2015, LED lighting market in China will reach 20% market share, contributing to industrial scale up to 5000 billion yuan.
See such a big market, but also have excellent products, how to open the market is placed in front of the sea and a whale problem. Shijian Jiang has its own set of business sense.
Shijian Jiang said, LED most of the traditional sales model is the first LED lighting, the purchaser shall pay the part of the project, LED construction business after payment is received, all after completion and acceptance of, LED lighting, the purchaser will pay the remaining amount.
The Shijian Jiang rarely used by the current domestic "contract energy management" mode. Shijian Jiang said that the so-called energy management contract, meaning the whales for the road lighting design company, providing installation of LED lights, no government or corporate pre-dig a penny, to be operated for energy efficiency equipment, after this part of the effective return to the sea whale company.
This "zero down payment" approach has already begun on some of the roads in the zone trial. Shijian Jiang said, using this form is based on the confidence of their own products. After preliminary tests, the use of LED lights, compared with ordinary lamps, energy consumption can be reduced by 60% -70%. "Xiaoshan Economic and Technological Development Zone to take an example, if all street lights are replaced with LED lights to our initial estimate, one year electricity savings of up to 300 million, assuming that our life in 6 years, this figure will be close to 20 million. "Shijian Jiang said the two sides signed a contract energy management agreement, the early whale from the sea to provide equipment, energy consumption Province down all the money to the Sea Whale. For the purchaser, it saves a large amount of money to purchase lighting equipment, and for manufacturers, the returns from selling products to more than one.
Wei Zhao, Zhejiang University
The enterprises in the new industries to enter, which is an industry in transition.
Zhejiang private enterprises in emerging industries are based. Private enterprise is not a starting line with the monopoly industries, private enterprises want to butt monopoly industries is difficult, but in front of new industries, private enterprises with the state-owned enterprises are the same starting line. The company, started in the same starting line up, so therefore entered a new blue ocean.
Whether electric cars, or the photovoltaic industry, even if it is the biopharmaceutical industry, new business development enterprise is to have an advantage, especially have a policy on the advantages, for example, we now have the benefits of electric vehicles policy, after the light volt electricity industry there will be charges for compensation mechanisms, which are all good news, but also for business transformation and upgrading of a support.
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