July 10, the third quarter of lighting products on the marketing function at the corporate headquarters of meeting the training room. Ye Zhengping, general manager, sales management, ministers and other company leaders often learn how to use each channel of CCTV media started to develop and market development detailed explanation. The major area of more than 50 people to do sales of the elite back to the company participated in the meeting.
Products on the lighting set up five years ago, has always focused on exploring "lighting system solution, " and strive to create a first-class international influence lighting business. More than 100 companies have more than 4-star hotel offers lighting products and lighting design services, to be a truly commercial lighting experts. Chinese mainland company to achieve full coverage of more than 2,000 terminal network of secondary and tertiary markets in major cities outside the network penetration gradually strengthening. In the context of the financial crisis, one after another into the home lighting, building electrical, lighting and other outdoor areas, product line consists of a single business according to the direction of steady progress toward diversification, the introduction of a range of selling products, access to the majority of consumer recognition, showing a Step by step to win the winner style.
China Central Television as a national leader in television, known as "China's economic indicator","the Chinese market barometer ", "Chinese brand the Olympics. " From the July 15 visit from strong lighting products on CCTV, the CCTV will be one or two sets of three-month prime-time ads. The General Assembly, as the company landed advertising Zhanqian swearing CCTV will help promote the company's new electrical and household products, to improve "because customers become" the core competitiveness; the same time, will help enhance consumer Of goods on product awareness and brand recognition, better communicate product on the "light is responsible for"business philosophy, enabling the brand to the public sector brands leap.
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