Release Date: [2007-07-01]
Early June, items on the lighting, general manager of Hong Ziang speaking at a training session said on goods in 2007 to break the 2.5 billion in annual sales. Create only 4 years for less than a business, but now 250 million yuan in annual sales to the challenge of lighting in the current competitive market, any good ideas on products to achieve her dream? Goods on how to build it again in 5 years, the first brand to do the ambitious commercial lighting it? Chief reporter with Hong dialogue open with the goods on the first 5 years to do commercial lighting brands "insider."
Brand, specialization, scale and gradually form
Reporter: Hung total Hello, may I ask your eyes what is the concept of commercial lighting? Commercial lighting currently in the development of the industry what? Your business is currently in commercial lighting in what position?
Hung: commercial lighting is to provide profit for commercial space for light. Commercial lighting industry is a highly targeted, it is mainly for shopping malls, hotels, office space to provide environmental services of light, so a good light environment directly affects the business situation of enterprises. Therefore, how to provide what they need light, commercial lighting is the true mission. Commercial lighting fixtures not only provide commercial space, electrical, light source, but also to provide customers with lighting effects, the light of health, environmental protection, energy saving light of the light.
Commercial lighting in the lighting industry, is one of the most dynamic part of the competition with the industry, bound to the brand, specialization, market and financial scale, the Troika and the trends driving the industry driving the development of homogeneous The situation: First of all, popular brand marketing, whether it is the manufacturer, or the agents are paid great attention to the brand value of the intangible assets, increase corporate image display and publicity, and strive to enhance corporate reputation and establish a good reputation. Second, the specialization to further strengthen, mainly in professional employees, the product specificity of the professional and end users. Again, the market and increasing the amount of China's rapid economic development, accelerating the pace of urbanization, commercial stores, hotels, high-level office space are springing up, emerging, commercial lighting market space for further expansion; the demand for a single project increased dramatically, before a 50-million project exciting enough for many companies a long time, and now millions of works have been commonplace, so each year the investment markets and funds have multiple geometric growth.
Commercial lighting is a constant delight of industry people, goods on since its inception, has focused on commercial lighting. On the product excellence, technological innovation, and strive to regulate the industry technical standards to contribute. In the operation of the market and strive to differentiate, we continue to meet the individual needs of end users, open up a new operation mode of the lighting industry.
Intensive new development
Note: the next five years focus on product development is the east, north, northeast, south and central areas of the capital city, but competition is fierce in these areas, there has been a lot of strong enterprises, the development is also good, the face of this situation, products on what measures will be taken to fight for market?
Hung: With the lighting industry matures, the market is bound to experience intense competition in the process, there may even be the case within the industry reshuffle. But we should also see a large market in China every year, room for growth, our market is still a lot of potential to be realized. Now the domestic market is not saturated from the current, but the lack of standardized and orderly competition in the east, north, northeast, south China, southwest of the provincial capitals and cities of the competition is conducive to industry norms and maturity.
In this background, the goods must also be made on the need to do is to innovate, to grab for more new markets; continue to standardize enterprise management, improve product quality, to further tap the market potential, intensive play end strength, and strive for greater market share.
Good person to learn
Reporter: Now some people say that the industry is NVC goods followers, what is your opinion on this issue? For the materials of the existing model, in addition to learning NVC in addition to what their breaking point?
Hung: (Oh) Every business must go its own way, the only constant innovation in order to keep the business vitality, but also have the ability to participate in market competition. Meanwhile, in a commercial environment, you must also compete in the competition study.
Inter-industry in constant competition, the competition is also learning, and continuous progress in learning. In fact, the industry, the development of enterprises is as simple as the truth. Peer is not enemy, indeed, NVC, Op, three male are very good business, and create a lot of worthy products and in the same industry valuable learning experience.
Stealth mode to create a new channel
Reporter: In the industry, no one can ignore the goods on the influence of invisible channels, may I ask whether the goods on the next five years will continue to increase the construction of invisible channels? Invisible channels give enterprises what?
Hong: Thank you very much on the trade of goods channels of awareness and recognition of invisible, invisible channel construction industry has caused manufacturers, merchants universal attention, the next five years will be invisible channels in a fierce collision.
Invisible channels to the enterprise an opportunity to bring manufacturers, distributors and end users win, will also bring recognition of the industry, will lay a sustainable and healthy development of enterprises based on profit.
Goods made in 2007 on the "intensive, winning end," the marketing strategy, product will be the Master of the actual situation with their own efforts to explore the construction of commercial lighting new model of invisible channels, and strive to build on in the invisible channels to achieve greater breakthroughs.
Win-win development
Reporter: In addition to the right strategic positioning, enterprises also need to have you think what kind of quality to the fierce competition in the market to achieve greater advantage?
Hong: the right strategic positioning is the key, shareholders, employees, distributors and suppliers win is to protect, not just entrepreneurs, business enterprises, companies are required to have the ability to create wealth for the parties.
Market economy is a competitive economy, but also economic cooperation. Therefore, to achieve greater business advantage, there must be a win-win consciousness and mechanisms to create a harmonious win-win situation, with the harmony and promoting development.
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