225 and 226 newspaper published two were the words of consumers to borrow to do the title of "Transformers" product "" in the article, "goods on the market the depth of the electronic transformer to win a resolution" and "products of electronic transformers win Second, the depth of the market analysis, "a ripple, created earlier this year on goods orders for 370,000 yuan for a single month sales record. Products on the electronic transformer is how similar products all the way through the clutter and get such good sales performance? Reporters once again with you in-depth analysis of electronic transformers products success.
Witness the strength of quality creates brand sales
Goods in the newspaper on a series of features on the electronic transformer, after reports that the original is the "wine" of the goods out of the deep lane on the electronic transformer, which not only enhances the confidence of customers, but also aroused the attention of new customers and interests. To thank the love of the majority of dealers and end users, the majority of products on the suppliers work together again, using advanced technology to improve product quality. Reaction from the market point of view, exceeded expectations imagination, exceeding sales targets. The first day of the promotion, sales to exceed 10 million. Electronic transformer set a company record-high sales. The industry once again a fad for "transformer, supplies the" hurricane. Thereby further consolidating the product position in the industry of electronic transformers, single-category products to enhance the core competitiveness. Transformers won the goods on a cost-effective reputation. And really let our customers quality and cheap materials used on the electronic transformers.
From the need to nurture the market success of the responsibility
Master filled with emotion for this product, produced from 2004 the first batch of transformers up to now, three years of hard work and goods to the Master has been recognized by the market, during which no shortage of difficulties and twists and turns. Electronics Development Engineer Chu Dongpo remember: October 20, 2004, a group of transformers in Shenzhen, "a problem" scene, when very angry customer complaints, said: just use the light does not shine in the market, it is estimated that the transformer problems. Chu workers rushed to the scene immediately after that, the inspection found to be shopping in the fabric and line the laying on of lights there is a problem, a misunderstanding finally resolved. However, this product does not meet the Master, they immediately think of the cultivation of the market, dealers and even the customer's training. Such problems because manufacturers and consumers in the transformer caused the asymmetry in knowledge, so since then, while production of goods on high-quality, low-cost transformer, while efforts to increase the cultivation of the market. Have been held since 2005 related to several large-scale training activities, lighting design and promotion team also often go to stores and distributors related training decoration companies. Last year alone, to do training in the activities to spend several hundred thousand dollars. Hard to pay in return was a rich fruits. Materials of the product and industry sectors have been responsible attitude of praise, many dealers in the use of related products when they are called and a true reflection of the use of transformers. 2006 Mid-Autumn Festival when the dealer called me and said, Xi'an: the company's transformer when used under the same conditions similar products, compared with light source brightness is not enough. Companies heard the news, immediately called engineers to discuss research. Is not enough voltage, or waste too much? Or other problems? ... ... After two days of research, the problem has been resolved. Now goods on the production of the series transformer in use to the relevant source is fully capable of providing adequate power to maximize light emitting efficiency. In this way, product distributors and consumers with the formation of a positive interaction. Not only reached a win-win economic, and technical and information from the formation of a positive interaction, no wonder the transformer on the development of products so quickly, just three years time, users will be able to conquer, conquer the market!
Speed to create effective internal and external collaboration
Any business of any product's success is the ultimate expression of their overall strength, as a newly established three years of lighting companies, lighting, electronic transformer products on the product, how in such a short period of time favored to win the market, consumer recognition, in addition to the various advantages listed above in addition, of course, inseparable from the implementation of an efficient team effort with the majority of dealers can not do without. From the materials of the Department of Marketing and Sales We know: Every time promotional activities, they will do all preparation work ahead will not be delayed half a minute. Minister Zhu Yuwen saying sales of the classic saying: you died today, I have to die out. It sounds unreasonable, but it is indeed reflected in the Master of the execution of the product. In order to provide a good service to external markets, products on the establishment of a market, sales and product management services to the system as one of the background to fully grasp market trends, understand customer needs, in order to better serve the market line. Reflect the speed is rare in the industry. Such results, so the position, with such an "invincible, invincible," the team are inseparable.
Overall layout of the key breakthroughs in marketing products
After the lighting industry's rapid development in recent years can be said to have entered the "Warring States" era. Internationally Philips, Osram, GE and other brands of Weizhui led lighting, domestic lighting, the brand new group of interception, the lighting industry a new round of competition has been launched. To win in the fierce competition to be strategic and tactical with both hands, both hands. Therefore, strategies must understand two things: First, the channels of winning; II, who was the network, to gain power. How the specific layout, which requires great wisdom, generous. From the product on the pace of development and the status in the industry we can see, quality is very clear on the development of ideas. From the materials of leadership in the transformer highlights an important marketing principle - that is, promotion of products on the limited resources must take as little as possible of the products. For the strength of large companies, this rule should be observed, because it can improve marketing efficiency; for lack of strength of enterprises, they do not comply with this principle, there is no possibility of development. In fact, from the goods of the establishment to today, has more than 1,000 individual products, the cost of each single product are high, but why our customers are more fond of electronic transformers it? Shanghai consumers with words, a "transformer, supplies on." This product strategies and tactics to take on the lighting, are inseparable. Are the key rule in any industry should follow the principle: Haier Group has grown up through the refrigerator; Changhong TV developed by; Glanz achieved through the expansion of the size microwave oven; Dongsheng rely on white with black to achieve the strength of the leap ... ... To some extent, goods on the market through the electronic transformer to achieve expansion.
Trade mission to set the industry body model of the shoulder
Achieved outstanding results in the same time, product and Master are not complacent, but that the body burden is even heavier. In the lighting industry is still not standardized, counterfeit products flooding the market, against the interests of consumers everywhere the case of goods on that, they have the responsibility to regulate the relevant technologies and standards, and promotion, so that the majority of manufacturers to produce more qualified transformer products, and provide consumers with more and better products for the state and society to save energy. In this regard, the chief engineer Wang Zhi Yong products with confidence, said: Our goal is to regulate the transformer market, establish industry standards.
Looking back, filled with emotion. Looking ahead, full of pride. Witnessed the development of electronic transformers products Zhang Yuexin on comfort and said: He is most like to see is to see the finished product warehouse shipments, see group after group of each of our own hands and created by the transformers and lighting fixtures throughout the country and even shipped to around the world when the heart on the immense pride.
Striving for the top products of private enterprises to pursue the Master of the details of the strict, strict control of quality, the careful cultivation of the market, the customer responsible for the relentless pursuit of service to determine the materials of today, no doubt in the transformer industry leading position. This should be the product success of electronic transformers.
Art of War says: Lord what proper way? There will be what? What was heaven and earth? Order what line? Strong public what soldiers? Shizu what training? What out rewards and punishments? I know the outcome of this carry on. From the above items on the success of the electronic transformer is not difficult to see that bit by bit, in the lighting industry a new round of the game, lighting products on the confidence, more ability to win the final victory.
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