Increasingly competitive in the market today, with the economic ebb and flow of business flows, and many ups and downs while. Some people could not stand it because of the impact of turbulent Hai Lang, who choked a few mouthfuls of bitter salt water, and had to stay away. The real beach-goers are not afraid of any storm, withstand victory, defeat, the test of time and space. LED Industry Alliance Chairman, Guangdong Province, LED industry leaders - chairman Li Xuliang Dongguan Kingsun is one of them.
Growth: No victories convinced
Thirty years ago, Li Xuliang Changping Town, Dongguan Hengjiang Ha was born in a poor family. In the planned economy, poverty, rural life, so childhood Li Xuliang begun to taste the taste of poverty, but poverty did not make him depressed, but cultivate the personality of his perseverance, he is more learned from the hard-working parents , tough, not afraid of hardship in the spirit of a child, he is fully aware that the truth: only hard to learn, to change your life destiny.
With excellent grades, he is extremely difficult conditions in Dongguan obtain secondary schools, and building materials in Guangdong Province after three years of school enrollment, study mechanical engineering. Go to Guangzhou to school, his family strapped it together enough funding by relatives and friends of the school fees. Of the life does not make him depressed, his cheerful and sociable, like sports and play, the school basketball team's main players. He insisted on climbing exercise every day, so not only exercise his body, but also tempered his will. "No victories" this song is then learned that he liked the song a strong melody, more like the lyrics, "No victories" has become his life's creed.
Entrepreneurship: a thousand miles begins with one step
In 1988, Li Xuliang graduation was assigned to a joint venture, to do an ordinary technician. "A thousand miles begins with one step." Polygala mind, he began seriously to study a variety of techniques, electroplating, drawing, stamping, heat treatment process of these technologies are all open mind to ask the master to learn. Because the performance is good, less than two years, he was promoted to engineer, and later promoted to head of quality control.
In 1992, the surging tide of reform strongly attracted Li Xuliang, he sensitively aware that this is an opportunity. So he resolutely decided to quit his job and throw away the iron rice bowl, put the metal industry. Entrepreneurship is difficult, he borrowed from friends and relatives of two thousand dollars, rented an old warehouse in the village, take a simple shed, buy a few old equipment. Li Xuliang the company name "on the ground" is taken from the "hard-working" means. He was a strong sense of professionalism and responsibility to promote the long-distance run around the South China Sea, Panyu, Shunde, Zhongshan, in the hardware industry gained reputation.
Turning point: The effort to seize the opportunity
"Success depends not only on efforts, but also the opportunities", which is Li Xuliang success of their experience.
In a chance, the Li Xuliang know Everstar China's executives and managers, what they are familiar with the Li Xuliang and techniques of international trade rules, according to international rules to do business, thereby increasing the company's starting point on the ground. "At that time the two sides decided to develop a project called the hob decorative lights, provided by the foreign market demand and R & D direction, I am responsible for the development and production." Li Xuliang later learned that this project will create a combination of hardware and lighting the first of its kind, to fill gaps in the world lighting market. Entered into a collaboration, he immediately organized technology development, from Shenzhen, Guangzhou, hired technicians, lack of R & D funding, he would mobilize the family and friends through mortgage loans, interest of up to 20-30 PCT, technology research failed, try again, fail again and try again. The first test market products on the U.S. market, the products, novel and unique, and soon sold out, diligence on the company was put on his own design, production and sales of road.
Success: Creative, "Optical economy"
Into the LED field, along with the rapidly increasing strength on the ground and good market prospects, supposedly can relax, but Li Xuliang never stop the pursuit, he said: "Success is only temporary possession, and failure is always there, operation of enterprises is not the end of the day, to never, never a hint of the slack. "
LED industry in 2008 a high-level forum, Li Xuliang also proposed on the "Light Economy" and "light culture" concept, has been participating experts and National Tsinghua University and the person in charge LED industry consensus and support.
Li Xuliang not only focus on the extension of enterprise development, but also attach importance to the enterprise "Internal Strength practice." He hoped that the employees have the spirit of positive, healthy optimistic outlook on life, to "create a home-like company." So, Li Xuliang to provide them with three opportunities: First, participation in management, the second is to accept training and the third is promotion. Cadres also has a set of companies use the procedural system, open, just and fair conduct of the selection, after the written test, the respondent shall be integrated score after the trial, after passing the appointment, put an end to human relations, the formation of capable, the levels were so, Yongzhe a virtuous cycle in which each employee personnel system in which to achieve the value of life.
Outlook: crisis and seek a new chapter drawing machine
Second half of 2008, from America's global financial turmoil, the impact of the Dongguan relentlessly this a "world factory" and "manufacturing," said the export-oriented industrial city. Faced with this situation, Li Xuliang not the slightest panic, he said: "The crisis is not terrible, the key is to grasp the opportunities hidden in the crisis, turning crises into opportunities and achieve new breakthroughs in development."
"LED as an emerging high-tech industry, although the financial crisis will cause a great impact, but as long as the core business and continuously improve product competitiveness, and firmly grasp the state has increased infrastructure investment and other aspects of the opportunity, the enterprise can be established as in an invincible position. "Lixu Liang said so, and are doing it.
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